CCSI Plastic Crowncap Database - Brewer/Bottler
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 Brewer/bottler #2857 | | | Name | Cadbury Schweppes PLC |
| | Address | 25 Berkeley Square |
| | | | | | | | Extra info | In the late eighteenth century, Johann Jacob Schweppe developed a process to manufacture carbonated mineral water based on the discoveries of Joseph Priestley. Schweppe founded the Schweppes Company in Geneva in 1783 to sell carbonated water. In 1792, he moved to London to develop the business there. In 1843, Schweppes commercialised Malvern Water at the Holywell Spring in the Malvern Hills, which was to become a favourite of the British Royal Family through to the present day.The high esteem of the products and excellent social contacts enabled the brand to gain acceptance by the Royal Family. As purveyor to the court, from 1831 J. Schweppe & Co. was allowed to use the royal coat of arms in advertising. The shield is surrounded by a garter with the motto of the Order of the Garter in French: Honi soit qui mal y pense (“shame upon him who thinks evil upon it”).
Schweppes was the official drink of the Great Exhibition in London in 1851: a million bottles were sold. Joining the makers of those days. It was hosted in London in a building specifically constructed for the purpose called the crystal palace. For 5.500 Pounds (8.800 USD) J. Schweppe & Co. were assigned the privilege as tenders for the supply of non alcoholic refreshments. J. Schweppe & Co. supplied their soda and other mineral waters, Aerated Lemonade, German Seltzer Water and their new Malvern Soda Water. The company’s sales amounted to well over one million bottles during the six months of the exhibition. Furthermore their sales in the country rose to 175,000 dozen in 1851. In 1852 they climbed again to 192,000 dozen. A record which yet had to be broken by Coca-Cola.
In 1870, Indian Tonic Water and Ginger Ale were launched that still exist today. The unique taste of Indian Tonic is inspired by the British colonial practice of preventing malaria in India by using quinine as an antidote. As quinine gives a bitter taste to the drink, the English colonists who settled in India mixed it with lime and gin. On returning home, they continued this practice and the drink became popular in the UK. Marking the origins of the mixing expertise of Schweppes.
In 1877 J. Schweppe & Co. started their first overseas production in Sydney, further branches followed in Melbourne and Brooklyn in 1884.
At the beginning of the 20th century the brand name J. Schweppe & Co. was finally turned into “Schweppes.” The crown-cork was introduced by Schweppes in 1905. The 1920’s and 30’s saw the launch of its fruit juices: sparkling Orange, Grapefruit, and Lemon. On May 1st, 1957 two new flavors were launched Bitter Orange and Bitter Lemon,
In 1969, the Schweppes Company merged with Cadbury to become Cadbury Schweppes. After acquiring many other brands in the ensuing years, the company was split in 2008, with its US beverage unit becoming the Dr Pepper Snapple Group and separated from its global confectionery business (now part of Mondel?z International).The Dr Pepper Snapple Group is the current owner of the Schweppes trademark.
Mainstay Schweppes products include ginger ale (1870), bitter lemon (1957) and tonic water (the oldest soft drink in the world – 1771).
During the 1920s and 1930s the artist William Barribal created a range of posters for Schweppes. In 1945 the advertising agency S.T.Garland Advertising Service Ltd., London coined the word 'Schweppervescence' which was first used the following year. Thereafter it was used extensively in advertisements produced by Garlands who sold copyright of this word to the Schweppes Company for £150 five years later when they relinquished the account.
An ad campaign in the 1950s and 1960s featured a real-life veteran British naval officer named Commander Whitehead, who described the product's bubbly flavour (effervescence) as "Schweppervescence".
Another campaign made use of onomatopoeia in their commercials: "Schhh… You know who." after the sound of the gas escaping as one opens the bottle. |
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